Personal growth & self-development platform
A trustworthy digital foundation for healthier habits, stronger self-awareness, and long-term personal development.
Project overview
NewRootS helps people build healthier habits, improve self-awareness, and support long-term personal development. The design process connected brand strategy, customer experience thinking, and product design into one cohesive platform direction.
Maryam led the end-to-end experience: defining the brand identity, mapping user journeys, designing responsive interfaces, validating decisions, and building a system that can grow with the product.
Challenge
The platform needed to feel trustworthy and engaging while staying simple enough for people navigating their own growth journey.
Research & CX
Research helped prioritize the experience around what users needed from a personal development platform, while CX mapping connected the product to the wider brand journey.
User interviews, competitor analysis, persona creation, customer journey mapping, and problem identification.
Motivation mapping, touchpoint analysis, friction identification, and alignment with user expectations.
Design iteration shaped by findings, responsive review, accessibility considerations, and product feedback.
Brand identity
The identity system was created from scratch, including logo, typography, color system, visual language, and brand guidelines.
Design system
The system translated brand direction into reusable product decisions: colors, typography hierarchy, spacing, components, buttons, forms, cards, navigation patterns, and design tokens.
Product design
The complete product experience included wireframes, user flows, high-fidelity mockups, interaction patterns, and responsive layouts for everyday use across screen sizes.
Outcome
The project established a strong digital foundation by aligning user needs, customer expectations, and business goals. The resulting framework gives NewRootS a consistent experience across touchpoints and a scalable design system for future development.
Built through close collaboration between design and development, the work benefited from continuous feedback and shared ownership. Special thanks to Farzad Shafai for an excellent collaboration throughout the process.